:root {
  --red: #d60000;
  --red-dark: #8f0000;
  --dark: #140000;
  --light: #fbfbfb;
  --gray: #ededed;
  --ink: #101010;
  --muted: #6b6666;
  --gold: #ffb347;
  --accent: #ff3b3b;
  --shadow-soft: 0 18px 30px rgba(0, 0, 0, 0.12);
  --shadow-strong: 0 24px 50px rgba(0, 0, 0, 0.18);
  --radius-pill: 999px;
  --radius-card: 20px;
  --radius-lg: 26px;
  --transition-base: 0.3s ease;
}

* {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html {
  scroll-behavior: smooth;
}

body {
  font-family: "Inter", system-ui, sans-serif;
  background: var(--light);
  color: var(--ink);
  line-height: 1.7;
  letter-spacing: -0.01em;
}

body.light-mode {
  background: var(--light);
  color: var(--ink);
}

img {
  max-width: 100%;
  display: block;
}

a {
  color: inherit;
  text-decoration: none;
}

main {
  overflow: hidden;
}

section {
  padding: 140px 9vw;
  position: relative;
}

h1, h2, h3, h4 {
  font-weight: 800;
  letter-spacing: -0.03em;
}

h1 {
  font-size: clamp(44px, 7vw, 90px);
  line-height: 1.02;
}

h2 {
  font-size: clamp(30px, 4.4vw, 56px);
  margin-bottom: 28px;
}

p {
  max-width: 740px;
  font-size: clamp(17px, 1.6vw, 20px);
  color: var(--ink);
}

.lsi-title {
  font-size: clamp(18px, 2vw, 24px);
  margin: 6px 0 16px;
  color: rgba(255, 255, 255, 0.9);
  letter-spacing: 0.02em;
}

.section-label {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.3em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 20px;
}

.badge-row {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 24px;
}

.trust-logos {
  margin-top: 24px;
  padding: 20px 0;
}

.trust-label {
  display: block;
  font-size: 13px;
  font-weight: 600;
  color: var(--muted);
  text-transform: uppercase;
  letter-spacing: 0.1em;
  margin-bottom: 16px;
}

.logo-strip {
  display: flex;
  align-items: center;
  gap: 28px;
  flex-wrap: wrap;
}

.client-logo {
  height: 28px;
  width: auto;
  opacity: 0.6;
  filter: grayscale(100%);
  transition: opacity var(--transition-base);
}

.client-logo:hover {
  opacity: 1;
}

.badge {
  padding: 10px 18px;
  border-radius: var(--radius-pill);
  border: 1px solid rgba(0, 0, 0, 0.12);
  font-size: 13px;
  font-weight: 600;
  background: white;
  color: var(--ink);
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  padding: 16px 28px;
  border-radius: var(--radius-pill);
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  font-size: 12px;
  border: 2px solid transparent;
  transition: transform var(--transition-base), box-shadow var(--transition-base), background var(--transition-base);
}

.btn.primary {
  background: var(--accent);
  color: white;
  box-shadow: 0 18px 30px rgba(255, 59, 59, 0.25);
}

.btn.primary:hover {
  background: var(--red-dark);
  transform: translateY(-2px) scale(1.02);
  box-shadow: 0 20px 40px rgba(255, 59, 59, 0.35);
}

.btn.secondary {
  background: #ffffff;
  color: var(--red-dark);
  border-color: var(--red-dark);
  box-shadow: 0 12px 22px rgba(143, 0, 0, 0.12);
}

.btn.secondary:hover {
  background: var(--red-dark);
  color: #ffffff;
  transform: translateY(-2px) scale(1.02);
  box-shadow: 0 18px 32px rgba(143, 0, 0, 0.28);
}

.btn.primary-light {
  background: white;
  color: var(--red);
  box-shadow: 0 12px 30px rgba(0, 0, 0, 0.2);
}

.btn.primary-light:hover {
  background: var(--gray);
  transform: translateY(-2px) scale(1.02);
}

.btn.secondary-light {
  background: transparent;
  color: white;
  border-color: rgba(255, 255, 255, 0.6);
}

.btn.secondary-light:hover {
  background: rgba(255, 255, 255, 0.15);
  transform: translateY(-2px) scale(1.02);
}

.site-header {
  position: sticky;
  top: 0;
  background: rgba(251, 251, 251, 0.92);
  z-index: 100;
  padding: 18px 9vw;
  display: flex;
  align-items: center;
  justify-content: space-between;
  border-bottom: 1px solid rgba(0, 0, 0, 0.06);
  backdrop-filter: blur(10px);
}

.logo {
  width: 160px;
  color: var(--ink);
}

.logo svg {
  width: 100%;
  height: auto;
}

.logo svg path {
  fill: url(#logoGradient);
}

nav {
  display: flex;
  align-items: center;
  gap: 24px;
  flex-wrap: wrap;
}

nav a {
  font-weight: 600;
  font-size: 12px;
  letter-spacing: 0.18em;
  color: var(--ink);
  text-transform: uppercase;
  position: relative;
}

nav a::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: -6px;
  width: 100%;
  height: 1px;
  background: var(--red);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.3s ease;
}

nav a:hover::after {
  transform: scaleX(1);
}

.hero {
  padding-top: 80px;
  padding-bottom: 100px;
  background: radial-gradient(circle at top left, #ffe4e4, #fff);
}

.hero-content {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 48px;
  align-items: center;
}

.hero h1 span {
  color: var(--red);
}

.hero p {
  margin-top: 28px;
  color: var(--muted);
}

.hero-qualifier {
  margin-top: 16px;
  font-weight: 600;
  color: var(--ink);
}

.cta-row {
  display: flex;
  gap: 16px;
  flex-wrap: wrap;
  margin-top: 32px;
}

.cta-row.center {
  justify-content: center;
}

.hero-card {
  background: white;
  border-radius: var(--radius-lg);
  padding: 28px;
  box-shadow: var(--shadow-soft);
}

.hero-card p {
  color: var(--muted);
}

.hero-card img {
  border-radius: 18px;
  margin-bottom: 20px;
}

.metric-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  margin-top: 24px;
}

.metric {
  background: linear-gradient(135deg, #fff1f1 0%, #fff 100%);
  border-radius: var(--radius-card);
  padding: 20px 16px;
  border: 1px solid rgba(214, 0, 0, 0.15);
  text-align: center;
}

.metric-icon {
  font-size: 28px;
  margin-bottom: 10px;
}

.metric h4 {
  font-size: 20px;
  margin-bottom: 8px;
  color: var(--red-dark);
}

.metric p {
  font-size: 13px;
  color: var(--muted);
  margin: 0;
  line-height: 1.5;
}

.micro-banner {
  margin-top: 36px;
  padding: 18px 24px;
  border-radius: 16px;
  background: rgba(214, 0, 0, 0.08);
  border: 1px solid rgba(214, 0, 0, 0.15);
  font-weight: 500;
  max-width: 860px;
  color: var(--ink);
}

.micro-banner strong {
  color: var(--red-dark);
}

.trust {
  background: var(--dark);
  color: white;
  text-align: center;
  padding: 80px 9vw;
}

.visual-stories {
  background: #fff7f5;
  padding: 100px 9vw;
}

.visual-stories h2 {
  color: var(--ink);
}

.visual-stories p {
  color: var(--muted);
  max-width: 720px;
}

.benefits-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
  margin-top: 48px;
}

.benefit-card {
  background: white;
  border-radius: var(--radius-card);
  padding: 32px 28px;
  box-shadow: var(--shadow-soft);
  border: 1px solid rgba(0, 0, 0, 0.06);
  text-align: center;
  transition: transform var(--transition-base), box-shadow var(--transition-base);
}

.benefit-card:hover {
  transform: translateY(-6px);
  box-shadow: var(--shadow-strong);
}

.benefit-icon {
  font-size: 42px;
  margin-bottom: 20px;
}

.benefit-card h3 {
  font-size: 20px;
  margin-bottom: 12px;
}

.benefit-card p {
  font-size: 15px;
  color: var(--muted);
  margin: 0;
}

.trust h2 {
  color: white;
}

.trust p {
  color: rgba(255, 255, 255, 0.8);
  margin: 0 auto;
}

.logo-marquee {
  overflow: hidden;
  margin-top: 48px;
  position: relative;
}

.marquee-track {
  display: flex;
  gap: 48px;
  align-items: center;
  animation: scroll 24s linear infinite;
}

.marquee-logo {
  height: 32px;
  width: auto;
  opacity: 0.7;
  filter: grayscale(100%) brightness(2);
}

.services {
  background: var(--red);
  color: white;
}

.services h2 {
  color: white;
}

.services p {
  color: rgba(255, 255, 255, 0.85);
}

.grid-4 {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
  gap: 32px;
  margin-top: 60px;
}

.service-card {
  background: rgba(255, 255, 255, 0.08);
  border-radius: var(--radius-card);
  padding: 28px;
  border: 1px solid rgba(255, 255, 255, 0.2);
  transition: transform var(--transition-base), border-color var(--transition-base), box-shadow var(--transition-base);
  display: grid;
  gap: 14px;
}

.service-icon {
  font-size: 24px;
  background: rgba(255, 255, 255, 0.16);
  width: 46px;
  height: 46px;
  display: grid;
  place-items: center;
  border-radius: 14px;
}

.service-card p {
  color: rgba(255, 255, 255, 0.85);
}

.service-card:hover {
  transform: translateY(-6px) scale(1.01);
  border-color: rgba(255, 255, 255, 0.4);
  box-shadow: var(--shadow-soft);
}

.service-card h3 {
  font-size: 16px;
  margin-bottom: 12px;
  text-transform: uppercase;
  letter-spacing: 0.18em;
}

.service-card ul {
  list-style: none;
  font-size: 15px;
  line-height: 1.8;
}

.service-card li + li {
  margin-top: 6px;
}

.service-detail-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
  gap: 28px;
  margin-top: 48px;
}

.service-detail {
  background: white;
  color: var(--ink);
  border-radius: var(--radius-card);
  padding: 32px;
  box-shadow: var(--shadow-soft);
  position: relative;
  overflow: hidden;
}

.service-detail::before {
  content: '';
  position: absolute;
  top: 0;
  left: 0;
  right: 0;
  height: 4px;
  background: linear-gradient(90deg, var(--red), var(--gold));
}

.service-detail-header {
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  margin-bottom: 20px;
}

.service-number {
  font-size: 14px;
  font-weight: 800;
  color: var(--red);
  letter-spacing: 0.1em;
}

.service-icon-large {
  font-size: 36px;
}

.service-detail h3 {
  font-size: 22px;
  margin-bottom: 12px;
}

.service-hook {
  font-size: 16px;
  font-weight: 600;
  color: var(--red);
  margin-bottom: 12px;
}

.service-detail > p:not(.service-hook) {
  font-size: 15px;
  color: var(--muted);
  margin-bottom: 20px;
}

.service-outcome, .service-fit {
  padding: 14px 18px;
  border-radius: 12px;
  font-size: 14px;
  line-height: 1.6;
  margin-bottom: 12px;
}

.service-outcome {
  background: rgba(214, 0, 0, 0.08);
  border-left: 3px solid var(--red);
}

.service-fit {
  background: rgba(0, 0, 0, 0.04);
  border-left: 3px solid var(--muted);
}

.service-outcome strong, .service-fit strong {
  color: var(--ink);
}

.ad-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
  gap: 24px;
  margin-top: 40px;
}

.ad-card {
  background: white;
  border-radius: 18px;
  padding: 24px;
  box-shadow: 0 18px 40px rgba(0, 0, 0, 0.08);
  border: 1px solid rgba(0, 0, 0, 0.06);
}

.ad-card h4 {
  margin-top: 12px;
  font-size: 18px;
}

.how {
  background: var(--gray);
  text-align: center;
}

.how p {
  margin-left: auto;
  margin-right: auto;
}

.steps {
  display: flex;
  align-items: stretch;
  justify-content: center;
  gap: 16px;
  margin-top: 48px;
  flex-wrap: wrap;
}

.step {
  background: white;
  border-radius: var(--radius-card);
  padding: 32px 28px;
  border: 1px solid rgba(0, 0, 0, 0.06);
  flex: 1;
  min-width: 280px;
  max-width: 340px;
  text-align: left;
  position: relative;
  box-shadow: var(--shadow-soft);
}

.step-number {
  position: absolute;
  top: -12px;
  left: 24px;
  background: var(--red);
  color: white;
  width: 32px;
  height: 32px;
  border-radius: 50%;
  display: grid;
  place-items: center;
  font-size: 14px;
  font-weight: 800;
}

.step-icon {
  font-size: 32px;
  margin-bottom: 16px;
}

.step h3 {
  font-size: 20px;
  margin-bottom: 16px;
}

.step-focus, .step-result {
  font-size: 14px;
  line-height: 1.7;
  margin-bottom: 12px;
}

.step-focus {
  color: var(--muted);
}

.step-focus strong {
  color: var(--red);
}

.step-result strong {
  color: var(--ink);
}

.step-arrow {
  font-size: 32px;
  color: var(--red);
  align-self: center;
  font-weight: 300;
}

.proof {
  background: #fff0f0;
}

.proof h2 {
  color: #140000;
}

.proof .section-subtitle {
  color: #101010;
  font-size: 18px;
  margin-bottom: 40px;
}

.case-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 24px;
  margin-bottom: 40px;
}

.case-card {
  background: white;
  border-radius: var(--radius-card);
  padding: 28px;
  border: 1px solid rgba(0, 0, 0, 0.08);
  box-shadow: var(--shadow-soft);
  position: relative;
  transition: transform var(--transition-base), box-shadow var(--transition-base);
}

.case-card:hover {
  transform: translateY(-4px);
  box-shadow: var(--shadow-strong);
}

.case-metrics {
  position: absolute;
  top: -10px;
  right: 20px;
}

.metric-badge {
  background: linear-gradient(135deg, var(--red), var(--accent));
  color: white;
  padding: 8px 16px;
  border-radius: var(--radius-pill);
  font-size: 13px;
  font-weight: 700;
  box-shadow: 0 4px 12px rgba(214, 0, 0, 0.3);
}

.case-card h3 {
  font-size: 22px;
  margin-bottom: 8px;
  margin-top: 8px;
}

.case-card p {
  color: var(--muted);
}

.case-tag {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  margin-bottom: 16px;
  color: var(--muted);
}

.case-data {
  margin-top: 16px;
  padding-top: 16px;
  border-top: 1px solid rgba(0, 0, 0, 0.08);
  font-size: 14px;
  font-weight: 600;
  color: var(--ink);
}

.case-cta-row {
  display: flex;
  justify-content: center;
  margin-top: 48px;
}

.proof-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 32px;
  align-items: center;
}

.proof-card {
  background: white;
  border-radius: var(--radius-card);
  padding: 26px;
  box-shadow: var(--shadow-soft);
}

.from-heart {
  background: var(--dark);
  color: #f5dada;
}

.from-heart p {
  color: rgba(245, 218, 218, 0.86);
}

.heart-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
  gap: 48px;
  align-items: center;
}

.founder-intro {
  font-size: 20px;
  font-weight: 600;
  color: white;
  margin-bottom: 24px;
}

.founder-cta {
  margin-top: 32px;
}

.testimonials {
  background: var(--light);
}

.testimonials {
  text-align: center;
}

.testimonials p {
  margin-left: auto;
  margin-right: auto;
}

.proof-row {
  display: flex;
  flex-wrap: wrap;
  gap: 32px;
  margin: 32px 0 48px;
  justify-content: center;
  align-items: center;
}

.testimonials .proof-row {
  justify-content: center;
}

.proof-logo-img {
  height: 28px;
  width: auto;
  opacity: 0.5;
  filter: grayscale(100%);
  transition: opacity var(--transition-base);
}

.proof-logo-img:hover {
  opacity: 0.8;
}

.testimonial-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 28px;
  margin-top: 48px;
}

.testimonial {
  background: white;
  padding: 32px;
  border-radius: var(--radius-card);
  border: 1px solid rgba(0, 0, 0, 0.06);
  display: grid;
  gap: 16px;
  align-items: start;
  text-align: left;
  box-shadow: var(--shadow-soft);
}

.testimonial img {
  width: 56px;
  height: 56px;
  border-radius: 50%;
  object-fit: cover;
}

.testimonial p {
  font-size: 17px;
  font-style: italic;
  color: var(--ink);
  margin: 0;
}

.testimonial strong {
  display: block;
  margin-top: 8px;
  font-size: 13px;
  text-transform: uppercase;
  letter-spacing: 0.15em;
  color: var(--muted);
  font-style: normal;
}

.cta-section {
  background: linear-gradient(120deg, #d60000, #ff5f5f);
  color: white;
  text-align: center;
}

.cta-section h2 {
  color: white;
}

.cta-section p {
  color: rgba(255, 255, 255, 0.9);
  margin: 0 auto 24px;
}

.cta-subtitle {
  font-size: 20px;
  max-width: 600px;
}

.cta-benefits {
  display: flex;
  justify-content: center;
  gap: 32px;
  flex-wrap: wrap;
  margin: 32px 0;
}

.cta-benefit {
  font-size: 15px;
  font-weight: 500;
  color: rgba(255, 255, 255, 0.95);
}

.cta-section .cta-row {
  justify-content: center;
}

.cta-disclaimer {
  font-size: 13px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  margin-top: 24px;
  color: rgba(255, 255, 255, 0.7);
}

.expectation {
  background: #fffdfc;
  text-align: center;
}

.expectation p {
  margin-left: auto;
  margin-right: auto;
}

.expectation-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
  gap: 24px;
  margin-top: 32px;
}

.expectation-card {
  background: white;
  border-radius: 18px;
  padding: 24px;
  border: 1px solid rgba(0, 0, 0, 0.08);
  box-shadow: 0 16px 30px rgba(0, 0, 0, 0.06);
}

.expectation-card h3 {
  font-size: 16px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  margin-bottom: 10px;
}

.full-image {
  padding: 0;
  background: var(--dark);
}

.full-image img {
  width: 100%;
  height: auto;
  filter: grayscale(10%);
}

.contact {
  text-align: center;
  background: var(--light);
}

.contact p {
  margin-left: auto;
  margin-right: auto;
}

.icp-section {
  background: #fffdfc;
}

.icp-section h2 {
  color: #140000;
}

.icp-comparison {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 24px;
  align-items: center;
  margin: 48px 0;
}

.icp-side {
  background: white;
  border-radius: var(--radius-card);
  padding: 32px;
  box-shadow: var(--shadow-soft);
}

.icp-side.without {
  border-left: 4px solid var(--muted);
}

.icp-side.with {
  border-left: 4px solid var(--red);
}

.icp-side h3 {
  font-size: 20px;
  margin-bottom: 20px;
}

.icp-side ul {
  list-style: none;
}

.icp-side li {
  padding: 10px 0;
  border-bottom: 1px solid rgba(0, 0, 0, 0.06);
  font-size: 15px;
  color: var(--ink);
}

.icp-side li:last-child {
  border-bottom: none;
}

.icp-connector {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 8px;
}

.connector-arrow {
  font-size: 32px;
  color: var(--red);
}

.connector-label {
  font-size: 12px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--muted);
}

.icp-profile {
  background: linear-gradient(135deg, rgba(214, 0, 0, 0.05) 0%, rgba(255, 255, 255, 0) 100%);
  border-radius: var(--radius-card);
  padding: 28px 32px;
  margin-bottom: 32px;
}

.icp-profile h4 {
  font-size: 16px;
  margin-bottom: 16px;
  color: #140000;
}

.profile-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
}

.profile-tag {
  background: white;
  padding: 10px 18px;
  border-radius: var(--radius-pill);
  font-size: 14px;
  font-weight: 500;
  border: 1px solid rgba(214, 0, 0, 0.2);
  box-shadow: 0 2px 8px rgba(0, 0, 0, 0.06);
  color: #101010;
}

.fit-note {
  margin: 28px 0;
  padding: 18px 24px;
  border-radius: 14px;
  background: rgba(214, 0, 0, 0.08);
  font-weight: 500;
  text-align: center;
}

.faq {
  background: var(--gray);
}

.faq h2 {
  color: #140000;
}

.faq p {
  color: #101010;
}

.faq .cta-row {
  justify-content: center;
}

.faq-grid {
  display: grid;
  gap: 16px;
  margin-top: 40px;
  max-width: 900px;
  margin-left: auto;
  margin-right: auto;
}

.faq-item {
  background: white;
  border-radius: 16px;
  border: 1px solid rgba(0, 0, 0, 0.08);
  box-shadow: 0 12px 24px rgba(0, 0, 0, 0.06);
  overflow: hidden;
}

.faq-item summary {
  cursor: pointer;
  font-weight: 700;
  letter-spacing: -0.01em;
  list-style: none;
  font-size: 17px;
  padding: 22px 28px;
  color: #101010;
  display: flex;
  justify-content: space-between;
  align-items: center;
}

.faq-item summary::after {
  content: '+';
  font-size: 24px;
  color: #d60000;
  font-weight: 400;
}

.faq-item p {
  color: #333333 !important;
  font-size: 16px;
  line-height: 1.7;
}

.faq-item[open] summary::after {
  content: '−';
}

.faq-item summary::-webkit-details-marker {
  display: none;
}

.faq-item p {
  padding: 0 28px 24px;
  margin: 0;
  color: var(--muted);
  font-size: 16px;
  line-height: 1.7;
}

.faq-item[open] {
  border-color: rgba(214, 0, 0, 0.28);
}

form {
  max-width: 680px;
  margin: 48px auto 0;
  display: grid;
  gap: 18px;
}

input, textarea, button {
  padding: 16px 18px;
  font-family: inherit;
  font-size: 16px;
  border: none;
  border-radius: 12px;
}

input, textarea, select {
  background: var(--gray);
  border: 1px solid rgba(0, 0, 0, 0.08);
  transition: border 0.2s ease, background 0.2s ease;
}

input:focus, textarea:focus, select:focus {
  outline: none;
  border-color: var(--red);
  background: #ffffff;
}

select {
  appearance: none;
  background-image: url('data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="%236b6666" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><polyline points="6 9 12 15 18 9"/></svg>');
  background-repeat: no-repeat;
  background-position: right 18px center;
  background-size: 16px;
  padding: 16px 18px;
  border-radius: 12px;
  border: 1px solid rgba(0, 0, 0, 0.08);
  font-family: inherit;
  font-size: 16px;
  color: var(--ink);
  cursor: pointer;
}

button {
  background: var(--red);
  color: white;
  font-weight: 700;
  cursor: pointer;
  text-transform: uppercase;
  letter-spacing: 0.22em;
  font-size: 12px;
  transition: transform var(--transition-base), background var(--transition-base), box-shadow var(--transition-base);
}

button:hover {
  background: var(--red-dark);
  transform: translateY(-1px) scale(1.01);
  box-shadow: 0 14px 26px rgba(143, 0, 0, 0.2);
}

button.btn {
  border-radius: var(--radius-pill);
  padding: 16px 28px;
  letter-spacing: 0.12em;
  font-size: 12px;
}

.soft-cta {
  font-size: 14px;
  color: var(--muted);
  line-height: 1.6;
}

.soft-cta a {
  color: var(--red-dark);
  font-weight: 700;
}

footer {
  background: var(--dark);
  color: rgba(255, 255, 255, 0.7);
  text-align: center;
  padding: 40px 9vw;
  font-size: 12px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}


.slot-badge {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  margin: 12px auto 24px;
  padding: 12px 24px;
  border-radius: var(--radius-pill);
  background: rgba(255, 255, 255, 0.2);
  font-size: 14px;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}
.fade {
  opacity: 0;
  transform: translateY(28px);
  transition: 0.8s cubic-bezier(0.22, 1, 0.36, 1);
}

.fade.visible {
  opacity: 1;
  transform: translateY(0);
}

.chapter {
  padding-top: 120px;
  padding-bottom: 120px;
}

.chapter-tight {
  padding-top: 90px;
  padding-bottom: 90px;
}

.sticky-cta {
  position: fixed;
  left: 50%;
  bottom: 24px;
  transform: translateX(-50%) translateY(120%);
  display: flex;
  align-items: center;
  gap: 16px;
  padding: 12px 18px;
  border-radius: var(--radius-pill);
  background: rgba(20, 0, 0, 0.92);
  color: white;
  box-shadow: var(--shadow-strong);
  transition: transform var(--transition-base);
  z-index: 200;
}

.sticky-cta.is-visible {
  transform: translateX(-50%) translateY(0);
}

.sticky-cta span {
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.04em;
}

.sticky-cta .btn {
  padding: 10px 20px;
  font-size: 11px;
}

@media (min-width: 900px) {
  .sticky-cta {
    display: none;
  }
}

@media (prefers-color-scheme: dark) {
  :root {
    --light: #0e0b0b;
    --gray: #1f1b1b;
    --ink: #f7eded;
    --muted: #c7bcbc;
  }

  body {
    background: var(--light);
    color: var(--ink);
  }

  .site-header {
    background: rgba(14, 11, 11, 0.88);
    border-bottom-color: rgba(255, 255, 255, 0.08);
  }

  .badge,
  .hero-card,
  .service-detail,
  .testimonial,
  .icp-card,
  .expectation-card,
  .case-card,
  .step,
  .visual-card,
  .benefit-card,
  .icp-side {
    background: #161212;
    color: var(--ink);
    border-color: rgba(255, 255, 255, 0.08);
  }

  .hero {
    background: radial-gradient(circle at top left, #2a1515, #0e0b0b);
  }

  .services {
    background: #2b0d0d;
  }

  .services p {
    color: rgba(255, 255, 255, 0.75);
  }

  .trust {
    background: #120b0b;
  }

  .visual-stories {
    background: #150f0f;
  }

  .how,
  .faq,
  .icp-section,
  .expectation {
    background: #141010;
  }
  
  .faq h2,
  .icp-section h2 {
    color: #f7eded;
  }
  
  .faq-item summary {
    color: #f7eded;
  }
  
  .faq-item p {
    color: #c7bcbc !important;
  }
  
  .proof h2 {
    color: #140000;
  }
  
  .proof .section-subtitle {
    color: #333333;
  }
  
  .icp-profile h4 {
    color: #140000;
  }
  
  .profile-tag {
    background: #161212;
    color: #f7eded;
    border-color: rgba(255, 255, 255, 0.1);
  }
  
  .faq-item {
    background: #161212;
    border-color: rgba(255, 255, 255, 0.08);
  }

  input, textarea, select {
    background: #1f1b1b;
    border-color: rgba(255, 255, 255, 0.08);
    color: var(--ink);
  }

  .logo-pill {
    background: rgba(255, 255, 255, 0.06);
  }
}

@keyframes scroll {
  0% {
    transform: translateX(0);
  }
  100% {
    transform: translateX(-50%);
  }
}

@media (prefers-reduced-motion: reduce) {
  * {
    scroll-behavior: auto;
    transition: none !important;
  }
}

@media (max-width: 1100px) {
  .icp-comparison {
    grid-template-columns: 1fr;
    gap: 32px;
  }
  
  .icp-connector {
    transform: rotate(90deg);
    margin: -10px 0;
  }
  
  .connector-label {
    display: none;
  }
}

@media (max-width: 900px) {
  section {
    padding: 100px 7vw;
  }

  .hero {
    padding-top: 60px;
  }

  .cta-row.center {
    justify-content: flex-start;
  }
  
  .benefits-grid {
    grid-template-columns: 1fr;
  }
  
  .metric-grid {
    grid-template-columns: 1fr;
  }
  
  .steps {
    flex-direction: column;
    align-items: center;
  }
  
  .step-arrow {
    transform: rotate(90deg);
  }
  
  .cta-benefits {
    flex-direction: column;
    gap: 12px;
  }
}

@media (max-width: 700px) {
  .site-header {
    flex-direction: column;
    align-items: flex-start;
    gap: 14px;
  }

  nav {
    gap: 14px;
  }

  .chapter {
    padding-top: 100px;
    padding-bottom: 100px;
  }

  p {
    line-height: 1.6;
  }
  
  .logo-strip {
    gap: 16px;
  }
  
  .client-logo {
    height: 22px;
  }
  
  .profile-tags {
    flex-direction: column;
  }
  
  .profile-tag {
    text-align: center;
  }
}